GRAVITY LOCKED. HARDWARE- FREE. CHARM PLACEMENT. PERFECTED.

THE CHARM ANCHOR® — A PATENTED, GAVITY-LOCKING BAIL THAT KEEPS YOUR CHARMS AND PENDANTS EXACTLY WHERE YOU WANT THEM—NO SLIDING,CLUMPING OR SCRATCHING. A SLEEK SINGLE-PIECE DESIGN—WITHOUT SILICONE, LEVERS, OR SPRINGS.

THE STORY

Jewelry, Repositioned.

Invented by Sehti Na
20+ Years of Jewelry Design and Innovation

Created by Sehti Na—a jewelry designer with over 20 years of industry experience—The Charm Anchor™ was born from a common but unresolved issue in fine jewelry: charms and pendants that slip, bunch together, or damage one another.

Existing solutions often fall short, especially on fine chains. Silicone is not a material that lends itself well to the fine jewelry world, as it wears down over time. Many solutions also rely on bulky mechanisms that disrupt the elegance of the piece.

Sehti set out to create something better—a refined, discreet component that works effortlessly and looks as elegant as the jewelry it supports. The result is The Charm Anchor™, a game-changing solution that redefines how we wear and design charm jewelry.

"Jewelry is a reflection of who you are—The Charm Anchor™ makes sure every piece stays just as you intended, graceful and secure."
— Sehti Na

A woman standing next to a ping pong table, holding a red ping pong paddle in her right hand and a yellow ping pong ball in her left hand, with a background of colorful curtains.

Quiet Innovation

MINIMAL IN FORM. TRANSFORMATIVE IN FUNCTION

About the Charm Anchor®

The Charm Anchor® is a patented, gravity-activated bail designed to keep charms and pendants in place—without clips, levers, or added bulk.

Most traditional bails allow charms to slide freely, twist, or cluster together, especially on fine chains. Clasps migrate to the front, pendants rotate out of alignment, and the entire piece loses its balance. For something so central to jewelry design, the bail had been largely overlooked.

Jewelry designer Sehti Na created The Charm Anchor® to solve these frustrations with a minimalist, one-piece component that quietly does its job—holding charms exactly where you want them, while remaining nearly invisible.

There are no moving parts. No springs. No silicone. Just clean, functional design rooted in a deep understanding of how jewelry behaves in motion.

To further simplify the experience, Sehti also designed a custom chain end that allows wearers to easily slip charms with The Charm Anchor® on and off—without the need for a jeweler. The accompanying clasp end is compatible with most standard closures, offering everyday convenience and control when adding or removing charms.

The Charm Anchor® is subtle, secure, and built to enhance—not distract from—your jewelry..

Decorative keychain with a pig-shaped metal charm attached to a ball chain with a clasp.

The custom designed chain- end made specially to work with The Charm Anchor® allows wearers to easily slip charms with on and off—without the need for a jeweler.

HOW IT WORKS

A BETTER WAY TO WEAR CHARMS

STANDARD BAILS  

A gold necklace with multiple charms and beads hanging from it, including a ship, a heart, and various colored beads.

Standard Bails:

  • CHARM CLUMPING:

    Charms and pendants slide toward the center, creating an unbalanced, messy look.

  • SURFACE DAMAGE:

    Frequent rubbing between charms leads to scratches, dents, and premature wear.

  • DESIGN INTERRUPTION:

    The chain’s clasp shifts forward, distracting from the intended front-facing design.

  • FIXED CENTER CLUMPING:

    Charms gather in the center and cannot be individually spaced—making intentional placement (like positioning a charm or anchor) impossible.

  • UNCOMFORTABLE WEAR:

    Clumped charms and shifted clasps can feel awkward and heavy.

  • REDUCED AESTHETIC APPEAL:

    The overall elegance of the jewelry is compromised by poor alignment and visible hardware.

THE CHARM ANCHOR

Gold necklace with various charms including a heart with clock, orange and green beads, a cat, a rabbit, a four-leaf clover, an elephant, and a lunar disc, worn over a white fabric background.

THE CHARM ANCHOR:

  • PREVENTS CHARM CLUMPING:

    Keeps charms and pendants evenly spaced, maintaining a clean, organized look.

  • PROTECTS AGAINST SCRATCHES:

    Reduces contact between charms, helping preserve their surface and detail.

  • MAINTAINS DESIGN INTEGRITY:

    Keeps the clasp at the back, preserving the intended front-facing aesthetic.

  • FLEXIBLE CHARM PLACEMENT:

    Gives wearers the freedom for an ever-changing presentation, allowing charms to be positioned anywhere along the chain.

  • EASY CUSTOMIZATION:

    No professional jeweler needed—charms can be added or removed effortlessly, without permanent soldering.

  • ENHANCED WEARABILITY:

    Jewelry stays properly positioned throughout the day—no constant adjusting needed.

  • ELEVATED PRESENTATION:

    Each charm is showcased individually, enhancing the overall design and elegance.

  • INCREASED LONGEVITY:
    Less friction and damage means your jewelry lasts longer and looks better over time.

KEY POINTS VIDEO

More than a bail. The Charm Anchor® is patented technology that transforms jewelry design. Partner with us to bring it to your collection.

Contact us

We’d love to hear from you. Whether you have a question about The Charm Anchor®, need help confirming compatibility, or would like to discuss custom or licensing opportunities, we’re here to help.

SEND US A MESSAGE:

Use the form below to share details about your question or project. If you’re inquiring about pendant compatibility, please include a photo of your charm or chain.

BUSINESS INQUIRIES:

For wholesale, custom design, or licensing opportunities, please mention this in your message and we’ll respond promptly.